Couric's Multi Platform Strategy

TVNewser recaps the “TCA press tour announcement of a ‘multi-platform strategy’ for the CBS Evening News with Katie Couric.”

Some web-related highlights:

• All day: "Interactive Daily Blog:" "Will be updated frequently throughout the day" by correspondents and others. "Couric and the Evening News team will create a transparent, two-way, continuing dialogue with viewers and readers that encourages online comments and questions."
• Early afternoon: Web-exclusive rundown: "Early each weekday afternoon, Couric will offer a web-exclusive rundown on-camera from the newsroom -- a first look at the stories being considered for coverage on that night's" evening news. It'll be on CBSNews.com and Verizon VCast.
• By mid-afternoon: "Daily Digital Reports:" "A daily, on-demand web-exclusive feature will provide extended interviews with the day's newsmakers hosted by Couric and conducted by her or a CBS News correspondent." Three to four minutes in length. Video podcast-able.
• 4:25pm: "Katie Couric Reports:" It's a one-minute look into a top story or issue by Couric and it'll be available via radio, Internet and wireless.

Check TVNewser for more info plus copy of the press release.