No less startling, the majority of those real estate advertisers who are shifting their ad dollars online are not spending them on newspaper web sites. Those dollars are going to independent sites dedicated to snatching home buyers and sellers.
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Internet Outage
Without cable for three weeks, postings will be cut back. Regular service will resume Sept. 1.
Top CJR Daily Editors Resign After Funding Halved
Steve Lovelady, CJR Daily managing editor and Bryan Keefer, CJR Daily assistant managing editor, have resigned after their budget was slashed in half. In the New York Times article on the resignations, Nicholas Lemann, dean of Columbia Journalism School, says that cuts were necessary in order to boost print subscriptions:...
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Marketers Demand Ad Audits
MediaPost reports that a consortium of eight major advertisers have created a standard for auditing online ad clicks … and intend to enforce it.
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'Long Tail' Continues to Watch 'Mainstream Media Meltdown'
Chris Anderson’s Long Tail has an analysis of how various mass media are faring – and it doesn’t look good.
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