MediaPost reports that a consortium of eight major advertisers have created a standard for auditing online ad clicks … and intend to enforce it. [Read More]
'Long Tail' Continues to Watch 'Mainstream Media Meltdown'
Chris Anderson’s Long Tail has an analysis of how various mass media are faring – and it doesn’t look good. [Read More]
“Take the solution to the waste not the waste to the solution” –Xethanol [Read More]
Washington Post Online Revenue Grows 36%
“Still, the Post’s online ad revenues grew faster than some of its rivals. At The New York Times Co., for instance, online ad revenue for The New York Times Media Group, New England Media Group, and Regional Media Group grew 25 percent in the second quarter.” – article at Media... [Read More]
Vanity Fair weaves text, audio to tell 9/11 story
By subtly weaving, rather than force-feading, multimedia elements into the story, Vanity Fair reconstructs the NORAD defense scramble after Sept. 11, Lost Remote notes. They call the piece “a simple and elegant integration.” [Read More]